Senior Product Marketing ManagerEmbedded

External Listing
{
  "source": {
    "name": "linkedin",
    "id": "4462137835",
    "url": "https://www.linkedin.com/jobs/view/senior-product-marketing-manager-at-gotransverse-4462137835?_l=en"
  },
  "postedDate": "2026-09-02T08:10:43.744Z",
  "applicationDeadline": null,
  "isActive": true,
  "isExpired": false,
  "matching": {
    "role": {
      "primaryTitle": "Senior Product Marketing Manager",
      "titleSynonyms": [
        "Product Marketing Manager",
        "Product Marketing Lead",
        "Marketing Manager"
      ],
      "secondaryTitles": [
        "Product Manager",
        "Marketing Manager"
      ],
      "function": "business_administration_professionals",
      "functionConfidence": "high",
      "roleFamily": "m122_sales_marketing_development_managers",
      "roleFamilyConfidence": "high",
      "roleSubFamily": null,
      "roleSubFamilyConfidence": "unknown",
      "seniority": "mid_senior",
      "industries": [
        "i96_it_services_and_it_consulting"
      ]
    },
    "primarySignals": {
      "tasks": [
        "Develop and execute go-to-market strategies for major platform initiatives",
        "Coordinate cross-functional teams including Product, Sales, Partnerships, Customer Success, and leadership",
        "Develop positioning and messaging frameworks across products, solutions, industries, and buyer personas",
        "Create content strategy and editorial standards for various marketing materials",
        "Conduct competitive intelligence and sales enablement activities",
        "Lead partner and ecosystem marketing efforts with strategic partners",
        "Gather market intelligence through customer and stakeholder interviews",
        "Lead cross-functional programs and provide executive presentations and strategic recommendations"
      ],
      "skills": [
        "Product marketing",
        "Go-to-market strategy",
        "Positioning and messaging",
        "Competitive intelligence",
        "Sales enablement",
        "Partner marketing",
        "Market research",
        "Stakeholder management",
        "Presentation skills",
        "Storytelling"
      ],
      "tools": [
        "HubSpot",
        "Salesforce",
        "ServiceNow",
        "Google Analytics",
        "Canva",
        "Monday.com",
        "LinkedIn",
        "BusinessWire",
        "AI-assisted research and content platforms"
      ],
      "educationLevel": null,
      "educationKeywords": [],
      "certifications": [],
      "languages": [],
      "yearsRelevant": null
    },
    "secondarySignals": {
      "tasks": [],
      "skills": [
        "Experience in enterprise SaaS, billing, fintech, revenue management or complex B",
        "Experience positioning technically complex products for business and executive a",
        "Messaging for multiple personas and enterprise buying committees",
        "Ability to work from Austin office 2-3 days per week"
      ],
      "tools": [],
      "educationLevel": null,
      "educationKeywords": [],
      "certifications": [],
      "languages": [],
      "yearsRelevant": null
    },
    "practical": {
      "locations": [
        "Austin, TX"
      ],
      "locationProvenance": "stated",
      "countries": [
        "US"
      ],
      "workModes": [
        "hybrid"
      ],
      "workModeProvenance": "stated",
      "employmentTypes": [
        "full_time"
      ],
      "compensation": {
        "min": 120000,
        "max": 140000,
        "currency": "USD",
        "period": "year"
      }
    },
    "dataCompleteness": "high"
  },
  "indexing": {
    "function": "business_administration_professionals",
    "functionConfidence": "high",
    "roleFamily": "m122_sales_marketing_development_managers",
    "roleFamilyConfidence": "high",
    "countryCode": "US",
    "countryCodeConfidence": "high",
    "locationBucket": "city_us_san_francisco",
    "locationBucketConfidence": "low",
    "workMode": "hybrid",
    "workModeConfidence": "high",
    "employmentType": "full_time",
    "employmentTypeConfidence": "high",
    "isAgency": "direct",
    "salaryMax": 103291,
    "industryGroup": "i96_it_services_and_it_consulting",
    "industryGroupConfidence": "high",
    "educationRequired": null,
    "educationRequiredConfidence": "unknown"
  },
  "display": {
    "title": "Senior Product Marketing Manager",
    "company": {
      "name": "Gotransverse"
    },
    "locationDisplay": "Austin, TX",
    "applicationUrl": null
  },
  "roleFamilyEsco": "m122_sales_marketing_development_managers",
  "requirementsEssentiality": {
    "items": [
      {
        "text": "Significant product marketing experience, ideally in enterprise SaaS, billing, fintech, revenue management, or other",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Demonstrated ownership of product launches and cross-functional GTM",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Experience positioning technically complex products for business and executive audiences",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Messaging for multiple personas and enterprise buying committees",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Sales enablement, competitive positioning, partner/joint GTM, and executive presentations",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Strong writing, storytelling, presentation, and stakeholder-management skills",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Comfort working across technical, commercial, creative, and executive teams",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "Ability to work from the Austin office 2–3 days per week",
        "category": "skill",
        "essentiality": "preferred",
        "triggerPhrase": "Preferred Experience",
        "confidence": "high"
      },
      {
        "text": "HubSpot",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "Salesforce",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "ServiceNow",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "Google Analytics",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "Canva",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "Monday.com",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "LinkedIn",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "BusinessWire",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "high"
      },
      {
        "text": "AI-assisted research, content, and productivity platforms",
        "category": "tool",
        "essentiality": "preferred",
        "triggerPhrase": "Relevant tools",
        "confidence": "medium"
      }
    ]
  }
}